Every Purchase Counts
50% profits from the We’ve Got This range support:
- Life-saving cancer research
- Mental health & wellbeing programs
- Community & carer support services
- Regional & rural outreach via partners
Our Story - why we started We've Got This
When one of our founders had a health scare, the words they kept hearing were 'You’ve got this'.
But in reality, they didn’t. They felt alone, overwhelmed, and unsure how to face what was ahead.
What changed everything was the support around them - family, friends, doctors, nurses, and mental health teams.
Together, they made the difference.
Together, they turned “You” into “We".
That’s how We’ve Got This was born.
It’s more than a phrase - it’s a movement. A reminder that no one should face cancer, or any challenge, on their own.
With community, compassion, and collective strength, We’ve Got This.
About Thankful
Thankful is a global social enterprise that turns gratitude into real-world impact.
Founded on the belief that expressing thankfulness can inspire meaningful action, Thankful partners with individuals, brands, and communities to tackle some of the world’s most pressing challenges - from mental health and food insecurity, to supporting those facing illness and adversity.
Every initiative is built to unite people through empathy, hope, and collective purpose.
We’ve Got This was created by Thankful to support cancer sufferers, survivors, and their support teams - emotionally and financially.
We believe in the power of collective strength. This range of merchandise is a symbol of unity - and every sale helps fund cancer research and support services across Australia.
Since its launch, Thankful has generated over $100 million in media value, collaborated with leading global brands, and helped drive impact across health, agriculture, education, and wellbeing.
We may all have different journeys - but together, We’ve Got This.
